t-commerce

September 29, 2011 at 11:49 am Leave a comment

The iPad and the Kindle Fire seem set to give a fresh boost to online shopping.

The WSJ reports that with in-store sales growth muted, and research suggesting that there’s a higher percentage of conversions among tablet users, retailers are modifying their online storefronts, and making them tablet-friendly.

Consumers tend to spend more time on the Web after buying a tablet, and nearly half shop from the device, according to a survey of more than 2,300 consumers by Forrester.

Many retailers also report that tablet users place bigger orders—in some cases adding 10% to 20% more to the tab—on average than shoppers using PCs or smartphones.